Marketing Ops

Get found by the patients and referring physicians you want

Marketing Ops: our ops team and vetted partners run local search, listings, content, and campaigns for medical practices, inside the privacy and advertising rules healthcare works under.

Run by our ops team and vetted partners

Scope your marketing work All AI Ops

What's included

Most practices grow through two doors: patients searching nearby and physicians who refer. The work covers both.

  • Local search and Google Business Profile

    Profiles for each location kept accurate and complete, with hours, services, and providers up to date.

  • Listings and directories

    Practice and provider details checked across directories and corrected where they're wrong.

  • Website content

    Service, condition, and location pages written for the patients and referrers who search for them.

  • Referral-physician outreach

    Materials that tell referring offices what you treat, how to send a referral, and who to call.

  • Patient education content

    Plain-language pieces on conditions and visits, reviewed by your providers before they go live.

  • Campaigns

    Search and social campaigns planned around the services and locations you want to grow.

How it works

We start with where new patients and referrals come from today, then put effort where it's missing. AI checks listings for errors and can prepare first drafts, and our team edits every piece before your providers review it.

  1. 01

    Audit where you show up

    We check your profiles, listings, site, and referral materials, and note what's missing or wrong.

  2. 02

    Plan the work

    We agree which channels, locations, and services to focus on, and how results will be reported.

  3. 03

    Your team approves before publishing

    Clinical content, provider bios, and anything that makes a claim go to your practice for sign-off before it goes live.

  4. 04

    Publish and report

    Work goes live on the agreed schedule, and you get regular reporting on what ran and what it did.

Where the line sits

Your practice approves anything that speaks for your providers, and patient information stays out of marketing.

Search rankings and ad performance depend on factors no one controls, so we report on the work done and what changed, without promising positions or traffic.

  • No PHI in ads or retargeting

    Campaigns don't use patient information for targeting, retargeting, or audience building.

  • Testimonials need consent

    Patient stories and reviews are only used with the patient's written permission.

  • Clinical claims get provider review

    Anything describing a condition or treatment is checked by your providers before publishing.

  • No review gating

    Review requests go to patients without screening for the ones likely to be positive.

FAQ

Frequently Asked Questions

No. Nobody controls where a search engine ranks a page. We do the work that search engines reward and report honestly on what moved.

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